Certified Trainer Resources: Marketing Your Course

How to Market Your ENLS Course

ENLS courses that are open to the public benefit greatly from marketing efforts — a little bit of marketing goes a long way toward boosting registration numbers! Please remember that while you may immediately prepare marketing materials, (1) marketing cannot occur until approval is granted by the NCS Education Office, and (2) all marketing materials must be approved by the NCS Education Office.

NCS's Marketing Responsibilities

Within one week of course approval, NCS will add the ENLS course to the NCS ENLS Course Calendar Page.

Host Organization's Marketing Responsibilities

The host will be responsible for any additional marketing efforts. These can include:

  • Registration site
  • Social media post(s)
  • Flyer
  • Email

Please utilize the following resources when creating your marketing materials:

  • NCS ENLS Marketing Kit: PDF file with style guidelines, social media guidelines, promotional plan and a sample flyer
  • NCS ENLS Promotional Materials: Web page with downloadable logo file links, ENLS brand font and color specs, link to ENLS promotional video, etc.

Style Guidelines

When creating your own promotional materials, please use the files below, as well as ENLS colors and fonts when possible. NCS prohibits modification of logos.

Please send all materials to enls@neurocriticalcare.org in advance of usage for review and approval.
 

Stacked Logos

ENLS_Full_Color_Stacked.png

Download full color logo 
Download black & white logo
Download white logo
Download white logo with full color icon

Horizontal Logos

ENLS_Full_Color_Horizontal.png

Download full color logo 
Download black & white logo
Download white logo
Download white logo with full color icon
 

ENLS Logo Colors


Blue.png

PANTONE 2756C
CMYK: C | 100 M | 96 Y | 27 K | 20
RGB: R | 15 G | 32 B | 108
HEX: #0f206c

Orange.png
PANTONE 164C
CMYK: C | 0 M | 63 Y | 78 K | 0
RGB: R | 255 G | 127 B | 64
HEX: #ff7f40

Green.png
PANTONE 558C
CMYK: C | 41 M | 13 Y | 36 K | 0
RGB: R | 153 G | 188 B | 171
HEX: #98bcab

Grey.png
PANTONE 443C
CMYK: C | 47 M | 31 Y | 35 K | 1
RGB: R | 142 G | 156 B | 156
HEX: #8e9b9b